Marketing on ShoeString: The Magazine Trick

This is the simplest marketing trick I know.   Have everyone in the firm bring in their magazines once read.  Use magazines that are no more than one month old and in good shape.   Create labels with the firm name, address and tag line.  Say “Courtesy of”.  Place label over the address label on the magazine.

Go to any place that will give you demographics for clients you are trying to reach.  Nursing homes, hospitals, senior citizen centers, shelters for abused children, school teacher lounges, etc. Meet with the person in charge and tell them of your idea to donate magazines for their clientle base.  The list is unlimited.

Drop your magazines off.   Believe me they will be more than welcome.  And if you generate only one client it will be well worth your time and effort.

How to do it?   Put someone in charge and make a big deal out of the fact that this staff person is helping the firm.   And after they do it awhile give them a gift certificate to a nice dinner.